The Birkenstock family has produced distinctive footwear of the highest quality for over two centuries. When you choose to wear a Birkenstock shoe or sandal you are not only choosing footwear that, with care, will last for years, but you also get the reassurance that your sandal has been produced sustainably using the best natural materials possible.
Counterfeits or copies are inevitably cheaply made imitations of our footwear that do not offer the same comfort and quality that you are assured of with genuine Birkenstock products.
Illegal copies of our shoes are often produced without following the strict labor laws and environmental practices that are a part of our core values. Manufacturing our products in a sustainable, ethical manner is as important to us as it is to you.
How to tell a genuine Birkenstock shoe from a fake?

The only way to be absolutely sure that the item you are buying is a genuine Birkenstock is to buy from an authorized Birkenstock online dealer.

Note that although Birkenstock is a global brand, distributors only ship footwear to their own respective countries. For instance, on this site we sell our products only to customers within Canada. Finding a web site that offers to ship your order to both the Canada and UK, for example, should raise a red flag.

Be wary of web sites that offer our products at deep discounts, often more than 50% below our MSRP. If you are offered a Birkenstock shoe at a price that seems too good to be true, it probably is.

Protecting yourself online and report counterfeit goods

There are sites on the web that misuse the good reputation of the Birkenstock brand to trick users into buying counterfeit products, download viruses and malware, or try to steal your personal information and credit card information. It’s important to be vigilant online and always be attentive to the web site you are visiting. Never give your personal information to a site you don’t trust. Trust Your First Impression.

Take a look at the language used on the site and the quality of the design. Many suspect sites are put together quickly using images stolen from reputable sites. Beware of sites that have many spelling and grammar mistakes. Reputable sites will often publish a physical address and a telephone number so you can contact them if you have any questions, or if you need to return the product.

If you have any doubt at all, don’t give the site your information. If you suspect that you have purchased counterfeit or fake Birkenstock products, please contact Birkenstock Canada.